Revenue streams

Namebase's services

While Handshake is a non-profit movement, Namebase is a VC-backed for-profit company built on Handshake. Here's how we generate revenue:

Exchange

While you may see other exchanges list HNS, Namebase is the only platform committed to unlocking Handshake's potential.

Namebase Consumer can be used to purchase HNS with BTC or USD. We do not charge trading fees and instead aim to price HNS with a spread of 1-3% depending on market conditions.

A common confusion with HNS pricing is when there's a noticeable (10%+) difference between the spot price and the settlement price, which is mostly slippage and not spread. Our home page shows the spot price (when you look up the price of any coin, you’re always shown the spot price), but the actual buy/sell price will differ based on the live offers on the order book. Liquid markets like BTC have deep order books, so the spot price will be close to the price you get for standard order sizes. HNS is generally less liquid, so there’s more slippage. The price changes the more you buy, because there's not an unlimited amount of HNS to buy at the spot price. The best way to avoid slippage is to split up each order into smaller orders and spread them out so the market can adjust between trades. For example, instead of placing one $10k order you may want to place ten $1k purchases over a couple days.

Namebase Pro

Namebase Pro can be used trade HNS for BTC using a traditional order book exchange similar to Binance and Coinbase Pro. Namebase Pro has some of the lowest trading fees (0.1% maker fee and 0% taker fee).

Due to cryptocurrency regulations, Namers within the USA are currently unable to access Namebase Pro.

Bidding

Namebase's bidding service makes it possible for anyone to participate in Handshake name auctions without needing to be a developer. We do not charge any fees for our bidding services.

The mining fees that are charged for bid placements are paid to the miners who add your transactions to the Handshake blockchain, and do not get paid to Namebase.

Marketplace

The Namebase Marketplace makes it easy to sell or purchase owned Handshake names. We charge a 3% commission fee to sellers that is only collected when your name successfully sells.

Namebase Registry

The Namebase Registry is a service that enables you to sell 2nd-level domains on your Handshake TLD. We partnered with the creator of the .io registry to create this service that is compatible with existing registrars, making it easy to plug directly into their existing distribution channels. We essentially handle all of the logistics regarding the sale of your domains, while you just handle the actual pricing of your domains and your marketing kit. The Namebase Registry operates on a revenue-sharing model — after a $1 processing fee, 70% of proceeds go to the TLD owner and 30% go to Namebase